长城汽车(601633) 事件 8月25日，长城汽车发布2026年半年报，2026Q2实现营业收入569.9亿元、同比+9%、环比+26%，实现归母净利润15.2亿元、同比-67%、环比+61%，实现扣非净利润11.3亿元、同比-47%、环比+135%，符合此前预告中值。 点评 1、出口高增带动ASP亮眼增长：1）量：2026Q2总销量31.5万台、同比+1%、环比+17%；2）价：Q2单车ASP18.1万元、同比+1.4万元、环比+1.3万元，ASP同环比亮眼增长主要来自出口销量及占比高增，Q2出口销售16.1万台、同比+51%、环比+24%、销量占比提升至51%；其中26H1出口ASP为19.3万元、同/环比分别+1.2/+1.3万元，国内ASP为15.7万元、同/环比分别为+0.5/-0.5万元，同比增长主要系魏牌占比提高，环比下滑与H1乘用车内销大盘承压、皮卡销售季节性较强导致的销售结构变化有关。 2、2026Q2利润环比大幅增长：1）毛利率：26Q2毛利率达到18.3%、同比-0.5pct、环比-0.1pct，同比下滑预计受报废税递延影响，环比略有下滑预计与欧拉销量占比提高有关；2）费用端：Q2销售/管理/研发费用率分别5.9%/1.9%/4.1%，同比+0.7/+0.1/-0.4pct，环比+0.2/-0.3/-0.9pct；销售费用率同环比提升主要受到新车上市带来广宣费用增加、海外销售规模增长带来佣金增加等影响；3）经营性利润：还原25Q2/26Q1/26Q2汇兑影响分别+5/-0.5/-2.2亿，剔除25Q2收到的报废税22.7亿，25Q2/26Q1/26Q2经营性利润分别为18.1/10.0/17.4亿，26Q2同/环比分别-4%/+74%。还原后单车净利润为0.55万元，同/环比分别-0.0/+0.2万元。 3、展望：1）全新坦克300、长城H10、魏牌V8X等已陆续上市，后续仍有魏牌V9X HEV&纯电版等车型，中高端车型有望贡献销量与业绩增量；2）在全动力谱系布局、欧拉5等新车导出放量、欧洲等区域渠道加速扩张、巴西工厂等产能爬坡下，公司出口增长有望提速。 盈利预测、估值与评级 我们预计公司2026-2028年归母净利润分别为91/127/160亿元，公司股票现价对应PE估值为15/10/8倍，维持“买入”评级。 风险提示 新能源汽车行业竞争加剧；新车型上市进度或销量不及预期等。

     长城汽车(601633) Maintain BUY.Great Wall's2Q26results were in line with its profit alert,withASP beating our forecast on a record export mix.We see an earnings inflectionin2H26E,driven by the expected receipt of RMB3-4bn in Russian recycling-fee reimbursement by Dec2026,new model ramp-ups(such as the H10),andstabilizing selling expenses following the completion of its direct-sales networkexpansion.Exports—now accounting for more than half of total sales volumewith structurally higher margins—underpin earnings quality,while the Guiyuanplatform should revive domestic sales,in our view. 2Q26core profit in line,revenue beat.Great Wall's2Q26net profit ofRMB1,519mn(-67%YoY,+61%QoQ)fell within its profit-alert range ofRMB1.4-1.7bn.The YoY decline was mainly due to the delayed recognitionof about RMB2.0bn of recycling-fee reimbursement in Russia(vs.RMB2.3bn recognized in2Q25);excluding this drag and adverse forex,core net profit was largely flat YoY.Revenue rose9%YoY to RMB57.0bn,4%above our forecast,driven by a record quarterly ASP of RMB181,000(+8%YoY).GPM remained resilient at18.3%(vs18.8%in2Q25). Prioritizing profit over volume.We cut our FY26E sales volume forecastby30,000units to1.35mn units(0.7mn units for exports and0.65mn unitsfor domestic market),as it appears to us that Great Wall continues toprioritize profitability over volume.This implies2H26sales volume of about0.77mn units,up31%HoH and2%YoY.Factoring in a higher exportcontribution offset by year-end bonus accruals,we expect2H26GPM tonarrow0.5ppts HoH to17.9%.We conservatively assume RMB3.0bn ofrecycling-fee reimbursement to be received in2H26.Accordingly,we trimour FY26E net profit by1.3%to RMB9.2bn.For FY27E,we lower salesvolume forecast from1.6mn to1.53mn units but expect rising exports andthe Guiyuan platform to support margins,bringing our FY27E net profitforecast to RMB10.9bn(-7.5%). Valuation/Key risks.We maintain BUY and cut our H-share target pricefrom HK$19.00to HK$14.00,now based on10x FY27E P/E(prior12x),toreflect compressed sector-wide valuation multiples.Our A-share targetprice is adjusted to RMB25.00,based on the current A/H premium of about110%.Key risks to our rating and target price include lower sales volumeand margins than we expect,as well as a further sector de-rating.